Convertkit vs Getresponse; which of these 2 email marketing softwares is best for you to use for your email campaigns?
Well, let’s find out.
But before I get into the meat and burger of this subject, let me start by telling you this.
Emails generate $38 for every $1 spent, which is an amazing 3,800% ROI. Now how cool is that?
It is probably no news that email marketing is one of the most cost effective means of marketing for any online business out there.
Why is this so?
This is because email marketing is easy to manage, gives you full control, and allows you to establish a direct contact with your customers.
But of course, you already know all these. That is why you are looking for the right choice between Convertkit and Getresponse.
Well, you are in the right place because in this post, I am going to be showing you the full breakdown of each one of them, their pros and cons, features and any other info you might need to make the right choice.
OVERVIEW OF CONVERTKIT
Convertkit is an email service provider which was created in 2013 by Nathan Barry . Despite this recent date, it is definitely one of the fastest growing email marketing companies around the world.
They currently employ 58 team staff in over 42 cities around the world.
According to the creator, ConvertKit powers the audiences for creators like Gretchen Rubin, Chris Guillebeau, Pat Flynn and so many other notable online marketing experts.
So how did a relatively newbie in the market become so popular?
Well, this is because they make user experience their top priority hence; their user satisfaction rating is almost 100%.
OVERVIEW OF GETRESPONSE
Getresponse was created in 1998 by Simon Grabowski and now serves more than 350,000 paying customers in 182 countries with over 1 billion subscribers every month.
It is now available in 27 different languages and has offices in Poland, the U.S., Canada, Malaysia, and Russia.
With more than 20 years of experience, this company provides an easy to use and cost effective email marketing software tailored to meet the demands of business marketing.
CONVERTKIT VS GETRESPONSE: WHAT ARE THE MAJOR DIFFERENCES BETWEEN THEM?
Both email service providers are wonderful tools to use but key differences exist between them which I would like to highlight.
-Their wordpress plugins
Convertkit wordpress plugin has so many features that getresponse’s plugin does not have . For example, you can add opt-in forms to your site, tag your subscribers as they consume your content to see what their interests are etc.
This feature is not in the getresponse wordpress plugin.
-Simplicity of User Interface
Convertkit wins here again with a user interface that is easier to navigate and simple to use while still holding some powerful email marketing abilities.
-Paying more for a duplicate subscriber
Convertkit does not charge you for duplicate sign ups but Getresponse does. For example, if you create a new list in Getresponse and import your existing subscribers into it, duplicate email addresses will still be counted.
Meanwhile in Convertkit, the subscriber will only be counted once. So when you upload a list of email addresses to Convertkit, it filters the duplicate email addresses so you don’t end up paying for extra for them.
This is a major ranking factor especially for internet marketers who are just getting into email marketing.
Well, Getresponse wins here. It is almost half the price of Convertkit so, if you are on a budget, you can try Getresponse.
-Lastly, GetResponse offers a specialized Webinar automation autoresponder workflows builder, whereas ConvertKit does not. This feature will most likely be appreciated by those who would like to engage in webinar creation and automation.
SALES AND MARKETING FEATURES OF GETRESPONSE
This is an all encompassing email marketing software tool which allows you to create and design your email and landing pages based on proven templates and send these out to your audience or use in your marketing campaigns ALL IN ONE PAYMENT PLAN.
With more than 50 different functionalities designed for top notch email marketing, getresponse definitely ensures its users have quality time using their platform.
“Well, what are some of these features?” you might ask.
Here are the features present in this email software giant:
- Design tools
- Integration with various softwares and services
- Dynamic personalized content
- Facebook Integrations
- Marketing automation
- E-commerce service
- Creation of forms and surveys
- Contacts management
- Native landing page builder
- Lead Scoring
- Creation and personalization of emails
- Edit landing pages
- Webinar integration
- Real Time Sales Alert
- Gmail Integration
GETRESPONSE PRICING AND PLANS
Depending on the needs of each user, GetResponse offers different subscription plans.
- Email formula for beginners basic in email marketing strategy: $15 / month
- Plus package for marketers and SMEs: $49 / month
- Professional formula for marketing professionals: $99 / month
- Business plan for high-performance solutions from €1,199 / month
The number of email subscribers you intend to have can also be selected for each of these 4 categories. Cost increases as the number of email subscribers increase. For example, under the BASIC category,
10,000 subscribers – $65 per month
25,000 subscribers – $145 per month
100,000 subscribers – $450 per month.
So, there is a package for everyone. Is there a FREE TRIAL?
Yes there is. But there is no free plan. You can try getresponse for 30 days free without credit card here – getresponse.com
SALES AND MARKETING FEATURES OF CONVERTKIT
Convertkit has all the marketing tools needed by a serious blogger or digital product seller.
Of course, it is super easy to use, with a great design and unlimited lead magnets for one email campaign.
If you want to grow your email list and email your new subscribers over time or automatically send them an instant email whenever you want to get a word out, then Convertkit will do the job for you, especially if you are a blogger or creator of digital products.
I think they make sure their target audience is super defined so that they can specifically meet their needs.
Some of Convertkit’s features include:
- Native Conversion Tracking
- Split testing Campaign
- Facebook Integration
- Gmail Integration
- SMS Integration
- Webinar Integration
- Native Landing Page builder
- Visual Automations
- Subscriber Management
- Sequences and Automation
- Email editors
CONVERTKIT’S PRICING AND PLANS
There are 2 plans available – the free and the complete (paid) plan.
For convertkit, the features in the paid plan are almost the same but the costs vary based on the number of subscribers you intend to have.
Prices start at $29 a month for a maximum of 1,000 contacts
$49 per month for up to 3,000 subscribers
$79 monthly for a list of 5,000 contacts.
They also have a fairly generous freemium plan for those with less than 1,000 subscribers.
Higher plans are available too. For example, if you have 50,000 contacts, you’ll be paying $379 monthly.
For customers with more than 5,000 subscribers, ConvertKit will offer a bonus perk: they’ll migrate your email list into their system for you at no cost.
OVERVIEW OF THE MOST IMPORTANT FEATURES OF GETRESPONSE AND CONVERTKIT
1 – Which is easier to use?
Convertkit wins this round. This is because in comparison with other email marketing tools, it is very easy to use and is great for beginners and bloggers who are still getting their feet wet in email marketing.
Getresponse is also easy to use but not as easy as Convertkit (at least in my opinion).
2 – Value given: Price
Well, I think Getresponse wins this round. With almost half the cost for the same plan as Convertkit, it has a good host of features.
3 – Analytics
Convertkit’s analytics and reporting stats are basic and more details are not available.
On the other hand, Getresponse offers pretty detailed stats for your email marketing campaigns compared to other email marketing softwares out there. For example, ROI tracking and google analytics are possible with Getresponse.
4 – Customer Care Support
This part is a bit tricky because response time can vary at several times during the day. But to crown it all, Convertkit had a faster average response time because of their live chat feature.
Emails, phone, live chats are available for Getresponse.
5 – List management and segmentation
Convertkit wins narrowly in this feature simply because of their slightly advanced means of tagging and identifying who you want to send your emails to.
Getresponse also has the tagging feature but this cannot be done manually.
6 – How many Integrations are possible?
Well, both Convertkit and Getresponse integrate with a host of other apps (including Zapier). So, I would say it is a tie.
7 – Creating and designing Forms
You can conveniently create and design forms and landing pages with Converkit although there is a little limitation in their custom designs.
Getresponse conveniently builds optin forms and landing pages. It also has a limitation in terms of custom design.
So, it’s a tie in this area. In order to overcome this hurdle, you can work with some wordpress page builders like Elementor and you will be fine.
8 – Setting up automations and workflows
Both email marketing softwares do a good job when setting up automations and workflows.
Getresponse uses a drag and drop builder while Convertkit uses a trigger and action system, which is also easy to use.
9 – Ability to split test.
Both softwares give you the ability to split test but the difference is in what you can test.
While Convertkit gives a basic A/B testing, Getresponse allows you to test your email contents and even the individual emails. But it does not allow you to test your funnels or automations.
So it’s a win for Getresponse here.
10 – Email Templates to use
Both Getresponse and Converkit give you a decent selection of email templates you can use.
11 – Creating and Designing your emails
Getresponse wins in this category. This is because of the drag and drop feature which is great for beginners. A revision history is also available where you can undo or redo your actions. It also allows you to test if your email will end up in the spam box.
Convertkit offers a really easy to use email builder but the customization options are a bit limited.
CONVERTKIT VS GETRESPONSE: RATINGS OF THEIR MAIN FEATURES
GETRESPONSE PRO’S AND CON’S
- -Easy to build and edit emails using the drag and drop feature.
- -You can preview how the final work will look on both mobile and desktop before sending your emails.
- -Easy to create and edit landing pages
- -It is possible to check the revision history of all your edits and undo/redo actions.
- -Many options to choose from in terms of contacting customer service: livechat, phone, emails.
- -You have the option to choose Google analytics to analyse the results of your campaigns; including ROI tracking
- -It can be integrated with most apps.
- -Large number of templates to choose from for emails and landing pages.
- -You can split test a lot of things in the email; including A/B testing for email content
- -Spam testing of your emails is possible
- -Segmentation and tagging are also wonderful but require a bit of improvement.
- -Setting up the automation and workflow is possible although not as advanced as in some other email service providers like, Active Campaign.
- -Getresponse publishes blog posts on its site to keep you updated about the current email marketing trends and how best to use their features.
- -Limited custom forms design
- -Email templates are a bit old
- -You have to leave the automation to create emails which is bad for usability.
SUMMARY OF GETRESPONSE PROS AND CONS
|MAIN PROS||MAIN CONS|
|✔️ Webinar functionality||❌ Outdated email templates|
|✔️ Advanced split testing||❌ Limited form design|
|✔️ Excellent value for money||❌ Bad UX for having to leave automation.|
|✔️ Drag and Drop feature|
|✔️ Spam testing|
|✔️ Host of email templates|
Now let us checkout the pros and cons of Convertkit also.
CONVERTKIT PRO’S AND CON’S
- –Convertkit takes pride in its ease of use, especially for beginners. It is also tailored to meet the needs of bloggers and digital product creators.
- -A “Trigger and Action” system is what is available which is also fine.
- -You can create a sales funnel inside Convertkit using the landing page builder templates available.
- -Top notch and rapid customer care support; especially from the live chat.
- -Tagging is more advanced than in Getresponse because of the ability to manually tag and target subscribers.
- -The visual automation builder is also easy to use and makes the whole process of automation; a piece of cake.
- -The split testing feature is quite basic and could use some improvement.
- -Email templates are limited for users; except you know how to use html code templates.
- -Its quite backward in its tracking and analytics
- -The price of Convertkit increases as you begin to grow a large list of email subscribers.
SUMMARY OF CONVERTKIT PROS AND CONS
|MAIN PROS||MAIN CONS|
|✔️ Trigger and Action system||❌ Basic A/B testing|
|✔️ Top notch customer care||❌ Limited Email templates|
|✔️ Advanced tagging and segmentation||❌ Backward in tracking and analytics|
|✔️ Visual Automation||❌ Not budget friendly|
|✔️ Easy to comprehend and use|
|✔️ Customized for bloggers|
WHO IS GETRESPONSE RIGHT FOR?
If you fall into any of these categories, then Getresponse is probably the best option for you at this moment. Of course, the choice is still yours
1.) YOU NEED TO SPAM-TEST YOUR EMAILS BEFORE HITTING “SEND”
If you are like me who totally dislikes the spam box, then you should probably go for getresponse.
The spam testing feature is not readily available in other email marketing softwares and even when it is, it will most likely cost you.
2.) ON A TIGHT BUDGET
Ready to start bombarding your subscribers with emails even with your limited wallet? Getresponse will probably be the best option for you.
With 1 month free trial and as little as $15 per month, all is set for your email marketing campaign.
3.) YOU RUN AN ECOMMERCE STORE
Getresponse is a great for ecommerce. This is probably why a company like Ikea still uses Getresponse for its email marketing campaigns. Plus it integrates well with ecommerce platforms like shopify, zapier and magento.
IT IS NOT SO SUITABLE WHEN…
1.) YOU NEED A FREE TRIAL THAT DOES NOT HAVE AN END
Getresponse’s free trial period only lasts for a month after which, you have to subscribe to one of their paid plans.
So if you are looking for an ‘’eternal bonanza’’, it may not be possible with this platform.
2.) YOU NEED MODERN DAY EMAIL TEMPLATE DESIGNS
The bulk of Getresponse’s email templates are relatively outdated.
WHO IS CONVERTKIT RIGHT FOR?
1.) You are a big fan of segmentation using tags
This is one of the unique capabilities of Convertkit. It helps you tailor and personalize your emails further.
2.) You are a blogger.
Now don’t get me wrong. Getresponse is also great for bloggers.
But nothing beats a tool that was made for the job. Convertkit has forms which are super easy to setup and also allows you to send download links to your subscribers after they sign up.
3.) Are you looking for automation tools to set up your landing pages?
If yes, then Convertkit is your best bet.
Even without a website, you can setup and run almost any type of campaign using their proven landing page templates.
CONVERTKIT IS NOT SO SUITABLE WHEN…
1.) You need a wide variety of templates to choose from
Unless you have good coding skills, you will most likely be limited in the number of templates you can select from to build and design your landing pages or emails.
2.) On a tight budget
With cost almost twice that of Getresponse, it may not be suitable if you are running on a limited budget.
3.) You need detailed tracking and reporting
Reporting and analytics of Convertkit are basic. So if you need the technical and advanced stats that platforms like Google analytics provide, then Convertkit may not be suitable.
In the end, both email marketing softwares are great in their own space. Picking one over the other shouldn’t be difficult for you because they both have unique features.
Have you decided on the one you want to go for?
Do you have any experience in using these 2 softwares?
Then leave a comment in the comment section below; I would love to hear your experience with any one of them.