ACTIVECAMPAIGN VS GETRESPONSE (JULY 2020): AND THE WINNER IS……..

The battle between Activecampaign vs Getresponse is quite a tough one because both email marketing platforms have their unique pros and cons. But they deliver in terms of Customer Relationship Management (CRM) and running seamless email marketing campaigns.

Since its inception in the late 90s and early 2000s, In the early stages, most companies leveraged email marketing at a simple level — pumping out business newsletters. 

It wasn’t really seen as an essential revenue-driving channel that businesses and entrepreneurs could leverage on.

Fast forward to this present age and we can see the rapid change in our beliefs about emails.

Email marketing nowadays
Today, companies keep huge amounts of budgets just to send emails to their customers and keep in touch.

Why are millions of dollars spent each year? It is simply because the ROI for every dollar spent on an email is about $38 dollars.

That is an outstanding 3800% increase.

With the right email marketing automation tools and CRM softwares, small business owners can remarkably increase their revenue each year. In addition, they can generate another income generating channel that will stand the test of time.

Awesome right?

Apart from the knowledge required to successfully run profitable email campaigns, it is also essential for you to invest in the right tools and resources to ensure seamless marketing and reporting.

Therefore, I am going to be giving you a first hand report of the features, pricing, plans and any other essential criteria you need to make the best choice between Activecampaign vs Getresponse.

Now if you are in a hurry and want to know the winner, my answer to this is ……..IT DEPENDS ON YOUR GOAL.

Really.

I don’t want to wrongly recommend for you because each of these 2 platforms has its own unique feature.

But to help you decide, here are the main features which you might consider using to make a quick decision.

GOOD THINGS ABOUT ACTIVECAMPAIGN

  • Activecampaign has an automation map feature whereas Getresponse does not.
  • Activecampaign has SMS messaging and site messaging features while Getresponse uses only email. You would have to integrate with a third party platform inorder to do this on Getresponse.
  • Activecampaign provides machine learning tools whereas Getresponse does not.
  • Activecampaign has a 14 day free trial which allows you to have 100 contacts and send 100 emails. 

GOOD THINGS ABOUT GETRESPONSE

Getresponse also has its features which cannot be found in Activecampaign. Some of these are:

  • Getresponse can be used to create landing pages while Activecampaign cannot do this.
  • Getresponse has a built-in webinar feature which is probably the best choice if you do webinars. Activecampaign does not have this and would require that you use a third party integration.
  • Getresponse allows you to sell products and take payments through its landing pages whereas this is not possible in Activecampaign.
  • Getresponse has a free trial of 30 days with 1000 subscribers.

MY ADVISE

Pick one feature e.g the free trial period, pricing per month/per year, webinars, sms messaging, etc. 

Which one would you need more and then go for the software that has it.

For example, if you do not have any budget and need ample time to start a profitable campaign, then go for Getresponse because the free trial period is longer.

On the other hand, if you really need alternative ways to contact your subscribers apart from email, then you should go for Activecampaign.

So my friends, let us now go to a detailed analysis between these 2 email marketing giants.

ACTIVECAMPAIGN OVERVIEW

What is ACTIVECAMPAIGN?

Activecampaign vs getresponse, activecampaign homepage

Activecampaign is an advanced email marketing software which offers everything you need to broadcast your newsletters, automate your emails, manage and nurture existing contacts and run professional email marketing campaigns.

It is a category-defining Customer Experience Automation Platform that helps over 100,000 businesses in 161+ countries meaningfully connect and engage with their customers

WHO OWNS ACTIVECAMPAIGN?

Jason VandeBoom is the founder and CEO of ActiveCampaign. He said the company has seen its annual recurring revenues grow 6x since 2016 to $90 million, with employees booming from 65 to more than 550.

IS ACTIVECAMPAIGN A CRM?

Activecampaign is an email marketing tool first and a CRM tool second. It helps users organize, manage and access email addresses and other contact information of their subscribers.

FEATURES OF ACTIVECAMPAIGN

activecampaign vs getresponse. activecampaign features

Email marketing service

Choosing the right email marketing tool can have a significant impact on your marketing campaign. 

If you have ever created or designed an email then using Activecampaign should not pose a problem to you.

With its drag and drop feature and multiple pre-designed email templates, any beginner can adapt.

It also allows you to segment and tag your email subscribers so that you can send more personalized emails.

Subscription forms (form builder)

It is no news that a well crafted sign up form increases your subscribers and generates more leads for your business.

With Activecampaign, the drag and drop feature helps you build forms easily.

You can also use the prebuilt templates if you do not want to create a form from scratch.

Email segmentation 

Tag your subscribers based on their interests, group them according to their demographics etc.

With this feature on Activecampaign, you can send the right emails that will increase engagement and conversions. You can also segment subscribers based on the actions that they have previously carried out such as making a purchase or downloading a freebie.

Split testing 

With the A/B testing feature, you can test email content, headers, subject lines and so much more. 

This helps you further optimize your emails and campaigns for better delivery.

Marketing platform automation 

The whole process of automation has never been easier with the visual workflow of your creation process. 

You can send welcome emails to new signups or schedule a series of  emails to be sent in advance.

If you get confused at any point during your automation process, you can contact live support or look into their training videos and guides.

Sales & CRM 

So a contact signs up to your list. Your already prepared automated sequence of emails can be triggered.

He/she receives a welcome email and depending on the funnel, a tailored sequence of emails can be sent as follow up (without any need for manual work).

Activecampaign helps you to manage all your contacts and their data to ensure they are in the right funnel and get the right emails.

Mobile apps 

There is also an app that lets you manage your contacts, view any upcoming appointments, and close deals on the go. You always have all the information you need to manage your deals wherever you are. 

SMS

Their SMS feature is probably one of the best things about Activecampaign. 

With the text messaging feature, you can remind or notify your subscribers of an offer that is ending soon and be sure that they open it.

So what the email cannot do, the sms message will definitely do it.

Machine learning 

What this simply means is that Activecampaign has the ability to track and monitor what time your subscribers open their emails more and then send future emails at that time.

This is a win win feature. It ensures your subscribers do not miss out on last minute offers and also blows your conversions to the roof.

You get high open rates and more interaction with your messages.

Other features of Activecampaign are:

  • Site messages 
  • Facebook custom audience 
  • Conversations 
  • Win probability
  • Predictive sending 
  • Site tracking
  • Event tracking 
  • Automation goals 
  • Automation map 
  • Attribution 
  • Split action
  • Gmail extension for Chrome 
  • Contact and Lead Scoring

ACTIVE CAMPAIGN PLANS AND PRICING

activecampaign vs getresponse. activecampaign pricing.

Activecampaign has 4 plans each with different pricing depending on the number of subscribers you have. They also have monthly and yearly plans.

Free Trial – They have a free trial for 14 days. No credit card required.

Lite plan – Here you pay $17 per month (for the annual plan) for 1000 subscribers. The features include:

  • Unlimited sending
  • Email Marketing
  • Send Newsletters
  • Subscription Forms
  • Marketing Automation
  • Chat & Email Support
  • Up to 3 Users

Plus plan – You pay $49 per month (annual plan) for 1000 subscribers. Features in this plan include:

  • Everything from Lite
  • Unlimited sending
  • Facebook Custom Audiences
  • Lead & Contact Scoring
  • Integrations
  • SMS Marketing
  • Dynamic Content
  • Custom User Permissions
  • Up to 25 Users

Professional plan – This goes for $129 per month (annual plan) for 1000 subscribers. Features in this plan include:

  • Everything from Plus
  • Unlimited sending
  • Predictive Sending  ML
  • Predictive Content  ML
  • Customer Attribution & Path to Purchase
  • Win Probability  ML
  • Conversion Attribution Reporting
  • Split Automations
  • Site Messaging
  • In-Depth Onboarding Consultation
  • Automation Strategy Consultation
  • 3 One-on-one Training Sessions per Month
  • Up to 50 Users

Enterprise plan – $229 per month (annual plan) for 1000 subscribers. Features here are:

  • Everything from
    Professional
  • Unlimited sending
  • Custom Reporting (Beta)
  • Mailserver Domain
  • Custom Domain
  • Dedicated Account Rep
  • Free Design Services
  • Free Social Data
  • Phone Support
  • Uptime SLA
  • Unlimited Users
MAIN PROSMAIN CONS
✔️Easy to build powerful automated workflows❌Limited dashboard customization options
✔️It is very affordable with no setup fees❌No landing page builder
✔️A/B testing automation sequences❌No webinar feature
✔️Machine learning
✔️SMS and site messaging

GETRESPONSE OVERVIEW

Getresponse is a powerful ecommerce and email marketing software with advanced segmentation and personalization options. It is suitable for businesses of all sizes — and all levels of user. GetResponse has a completely customizable user interface, which makes it quick and easy to navigate

Activecampaign vs Getresponse

IS GETRESPONSE A CRM?

Yes. Getresponse’s CRM is part of the whole software. It allows you to manage interactions with current and potential customers, create visual representation of sales process, or any type of action involving stages that you want your customers take.

WHO OWNS GETRESPONSE?

 Simon Grabowski is the CEO and founder of Getresponse. Getresponse has had over 350,000 customers in 183 countries. They claim to be the world’s easiest email marketing platform available in 27 languages.

FEATURES OF GETRESPONSE

getresponse features

Landing pages

With Getresponse, you can create landing pages from scratch or customize from their proven landing page templates.

Add your message, CTA button and publish.

Webinars

Grow your audience and your business with the integrated webinar feature. It is easy to setup and requires no installation.

You can prepare unlimited webinars, host up to 1000 live attendees, include other presenters and even store up to 20 hours of your webinars.

Market automation 

Just like Activecampaign, you can automate your welcome emails and a host of other emails. 

Create your emails using the drag and drop feature or customize the prebuilt templates and send to your subscribers.

You can send either time-based or action-based messages. Time-based options include cycles such as the example above, and action-based messages can be triggered by user actions or information, for example:

  • opens
  • clicks
  • subscriptions to particular lists
  • changes in contact preferences
  • completed transactions / goals
  • birthdays
  • changes in user data

Conversion funnel

You can create highly converting sales funnel and gradually ease your subscribers into it to get the maximum ROI in your business.

Email creator

The email uses a drag and drop feature which is totally easy to use by beginners.

Email analytics

getresponse analytics

Tracking and monitoring your email campaigns is very vital in email marketing. 

Getresponse gives a detailed stats on the performance of your emails inform of basic reports and google analytics.

You can track your ROI, test content and optimize your emails to ensure you get the maximum benefit.

Integrations

Getresponse integrates with so many apps and platforms. Some notable ones include: 123ContactForm, AMZPromoter, WordPress, Zapier, Pay U etc.

List management

You can segment your subscribers according to actions they take and funnels they get into. 

This helps you to send personalized and targeted emails; increasing your deliverability rate.

A/B TEST

In order for you to obtain the best results for your online business with your emailing campaign, GetResponse implements what is called A / B testing (or A / B test) .

This is a very well-known feature in the marketing world which consists of testing 2 versions of the same page (version “A” and version “B”) and finally selecting the one that obtains the best performance

Other features of Getresponse are;

  • Facebook Integration
  • Form builder
  • Customizable popups
  • Countdown timer
  • Ecommerce tools
  • Automation flows
  • Email segmentation 
  • Tagging
  • Polls and surveys
  • Funnel builders
  • Autoresponders
  • Transactional emails

GETRESPONSE PRICING AND PLANS

Getresponse also has 4 plans each with different pricing depending on the number of subscribers you have. They also have monthly and yearly plans.

getresponse pricing

For 1000 subscribers,

Basic : $15 per month in the monthly plan. The features in this plan include:

  • Email marketing
  • Autoresponders
  • Unlimited landing pages
  • Unlimited automation templates
  • Sales funnels (1 funnel)
  • Unlimited lead funnels
  • Facebook Ads
  • Sell e-products

Plus : $49 per month in the monthly plan. The features in this plan include:

  • Everything in basic and more
  • Automation builder
  • Webinars
  • Contact scoring and tagging
  • Sales funnels
  • Working together (3 users)
  • Webinar funnels (5 funnels)

Professional : $99 per month. Some of the features include:

Everything in PLUS and more:

  • Unlimited automation builder
  • Paid webinars
  • Webinars (max 300 attendees)
  • Unlimited sales funnels
  • Unlimited webinar funnels
  • Work together (5 users)
  • On-demand webinars

Getresponse also offers a free trial version for 30 days, allowing you to determine if this tool is right for you before spending too much money.

MAIN PROSMAIN CONS
✔️Build and design landing pages❌Email templates are quite outdated
✔️Longer free trial period❌You pay extra for duplicate contacts
✔️Webinar feature❌Limited CRM tools
✔️Spam testing feature❌Bad UX for automation
✔️Advanced email analytics

ACTIVECAMPAIGN VS GETRESPONSE: FEATURE RATINGS

activecampaign vs getresponse. Comparing their features.

ACTIVECAMPAIGN VS GETRESPONSE: Frequently Asked Questions

Are both autoresponders affiliate friendly?

If you an affiliate marketer, you might want to know if affiliate links are allowed in your email campaigns.

Well for Getresponse, the answer is Yes. They are allowed.

But you have to state that these are affiliate links and you will earn a commission if they purchase through your link.

Secondly, I wouldn’t just link directly to the affiliate link. You should use a tracking software to monitor the click throughs.

Getresponse gives you stats of your click through rates.

Activecampaign does not allow affiliate links in your email campaigns. So it would be better to send your subscribers to a blog post (if you are a blogger) or a youtube video (if you are a youtuber) or a landing page into a new funnel.

Which one has better reporting functionality?

Both Activecampaign and Getresponse have good reporting functionality. The main data required are;

-The open and click through rate

-The time of day with the most open rate.

Both softwares give these data so it is a tie.

Is there one that allows for easier forms creation?

I’d say in terms of the number of forms available to choose from that both GetResponse and ActiveCampaign have a small selection.

As an alternative, you could just build your forms or customize the pre-built templates.

Do both autoresponders have SMS messaging capability?

Activecampaign allows you to send text messages to your subscribers if you collected their phone number. This functionality is unlocked once you get the Plus plan for $49 per month.

Plus, you’re not limited by pricing plan for the number of text or SMS messages you can send out.

Getresponse does not have this feature.

Do both autoresponders have expert migration services for free?

Activecampaign has a free expert migration service. You can fully migrate your email marketing system all for free.

Their expert guidance helps reduce errors that would have been made if you used trial and error.

Here’s what is included with ActiveCampaign’s free expert migration service when you sign up:

  • Import your lists, contacts, custom fields, and tags
  • Recreate opt-in forms
  • Create your automation workflows
  • Recreate email templates

In contrast, GetResponse doesn’t offer any sort of migration service.  You’ll need to manually import your lists, recreate your optin forms, email automation workflows, etc.

How can I get help with my GetResponse account?

The GetResponse platform provides videos where you can get support:

ActiveCampaign vs GetResponse – Which Marketing Automation Tool is Better? 

In conclusion, if you’re looking for an affordable email and marketing automation tool that will allow you to host webinars, then Getresponse is the tool for you.

If you don’t need webinars or landing pages, then Activecampaign is a good option for you as it has fantastic marketing automation and is incredibly easy to use.

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Getresponse vs Convertkit

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